The Delineator from 1890 – 1932

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Internet Archive has 39 volumes of The Delineator magazine from 1890 to 1932. It was published by Butterick Publishing Company – the same company that I remember from the 1960s and 1970s for patterns; I was making most of my own clothes at that time. The magazine always included patterns for clothes but as I gleaned images for this post – I also included advertisements, covers, educational displays. Click on any part of the mosaics below to see a larger version. Links to each volume are included…the historical perspective from browsing these volumes is worth it!

The first mosaic contains images from the magazines published in the 1900s. Some of my favorites are the ad for FAB flakes (Babes in the wools), the October 1922 cover full of fall foliage, covers showing active women (golfing and skiing), aquarium fish and Christmas trees. The most thought provoking was the one with a woman and, presumably, her two sons in miliary uniforms from the January 1919 issue; I wondered if the one on the left looking less serious was the younger brother. A peace conference was being held in Paris that month…but waves of the 1918 flu were happening around the world…and the US.  

The second mosaic contains images from the 1800s. The last color images were in 1897. The magazine was also more skewed to fashion/patterns than in the 1900s. Huge sleeves, corsets, and elaborate hats were in vogue (note that this was also the time when some birds were almost wiped out to get feathers for hats!). How did anyone really swim in those bathing costumes from 1894?

The Garden Magazine 1905-1924

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Internet Archive has 34 volumes of The Garden Magazine – a New York based magazine “devoted to planting and managing the grounds about the home, and to the cultivation of Fruits, Vegetables and Flowers". The magazines are a window into the way life was during the early 1900s. I enjoyed browsing them all! Click on the sample images below to see an enlarged version….better yet – browse a whole volume (or two or three….maybe all of them)  by following the link.

The Garden Magazine V1 (1905)

The Garden Magazine V2 (1906)

The Garden Magazine V3 (1906)

The Garden Magazine V4 (1907)

The Garden Magazine V5 (1907)

The early issues had little color except for some of the covers and a few ads. Note that the ad for Japanese Iris included some birds among the flowers.

The Garden Magazine V6 (1908)

The Garden Magazine V7 (1908)

The Garden Magazine V8 (1909)

The Garden Magazine V9 (1909)

The Garden Magazine V10 (1910)

Farming was important to a lot of people and so - was an important aspect of the magazine…in all seasons. Note that Kodak was already advertising in 1909….and that the photographer was not always male!

The Garden Magazine V11 (1910)

The Garden Magazine V12 (1911)

The Garden Magazine V13 (1911)

The Garden Magazine V15 (1912)

The Garden Magazine V14 (1912)

Unusual garden features like Japanese lanterns and plants like lotuses/wisteria featured in some issues – popularizing new things for the garden. C. Coles Phillips’ work was part of a Waterman’s Ideal Fountain Pen ad in 1912.

The Garden Magazine V16 (1913)

The Garden Magazine V17 (1913)

The Garden Magazine V18 (1914)

The Garden Magazine V19 (1914)

The Garden Magazine V20 (1915)

An overhead view of an idealized farm and a vine covered façade of a stately house featured on some covers. Cannas and poinsettias were plants of interest. Victor-Victrola ads depicted the sounds of the world come to your home.

The Garden Magazine V21 (1915)

The Garden Magazine V22 (1916)

The Garden Magazine V23 (1916)

The Garden Magazine V26 (1918)

The Garden Magazine V27 (1918)

As America entered World War I food was featured in covers – the slogan ‘America’s Part: to keep the Horn of Plenty Full.”

The Garden Magazine V28 & 29 (1919)

The Garden Magazine V30 (1920)

The Garden Magazine V31 & 32 (1921)

The Garden Magazine V33 (1921)

The Garden Magazine V34 (1921)

By 1919, the wounded were home. Davey Tree Surgeons was advertising…trees were a big topic. Gladiolas and other flowers in the garden were becoming a bigger business too.

The Garden Magazine V35 (1922)

The Garden Magazine V37 (1923)

The Garden Magazine V38 (1924)

The Garden Magazine V39 (1924)

The cover art for the last issues reflects the aesthetics of the 1920s….more children, relaxed fashion, abundant flowers.

International Studio eBooks

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I first browsed a series of International Studio digitized magazines in 2013…enjoying all of them available at the time. They were from the early 1900s. Recently, I found more of them that had been digitized in 2022 from the 1920s and those are the ones I am featuring today.

International Studio - vol 67 (1919)

International Studio - vol 76 (1923)

International Studio - vol 77 (1923)

International Studio - vol 78, no. 317 (1923)

 I like looking at magazines to understand what was ‘new’ or ‘important’ at the time; it’s a perspective of the period from people living then rather than historical analysis from authors that did not experience it directly. Even the ads are interesting; the way products are described…the brands that still exist (maybe were ‘new’ at the time) and brands long gone. Ads were often the main color images inside the magazines!

According to a Wikipedia entry, the magazine was the American edition of The Studio published in London. The American publication continued until 1931.  As I was writing this post, I realized there were some additional ones that I haven’t browsed yet…some additional browsing to enjoy!

Advertising and British Art in the 1920s

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Walter Shaw Sparrow published Advertising and British Art in 1924. The illustrations in the book are historical as art…also for what they were ‘selling.’ Quite a few of them were about travel…places to go and how to get there!

The book got me thinking about art and advertising 100 years later. We do so much with photographs and digital media now….very different than the 1920s. Some of us have shifted somewhat to experience over additional possessions when it comes to discretionary spending – which would fit in with the ideas for travel in the book. But it seems like most of my ideas come from destination or topical searches rather than advertisements!